When we took over the shop on March 1st, 2014, we wanted to make a better bike shop, grow the cycling community, and grow the stoke for the sport that we love. As it turns out, we stopped riding together because someone has to be in the shop to run it. This year, we drew the line. Not only did we need a break, we needed one together. So we packed up our gear and headed to Winterbike 2018 in East Burke, Vermont.

Some people look at a bike and see only one thing, transportation. Others look at a bike and think of their youth and consider it a kids toy. For us, we look at bikes and see not only precision and function, we also see art.

All of our friends and community know that 2017 was a crappy year for a lot of reasons. We couldn't wait to put it behind us. Yes, business was up, our community was growing stronger, and we found our niche in a turbulent retail market, but for personal reasons, we couldn't enjoy our success the way we should have. When life outside the shop is hard, it's hard to get excited about bikes, product, and technology the way we have before. 

As fairly new bike shop owners, we have been searching for brands that work well with the store and Seven Cycles popped up on the list. Seven’s staff is made up of ex Merlin employees and owners and is still located in Watertown, Massachusetts not to far from Somerville.  

We are proud to have partnered with this company with such an amazing legacy in the business.  

Have you ever walked out to the garage (or guest bedroom depending on your level of insanity) to look at your new bike in the middle of the night? When you’re obsessed with bikes like us, you go through this process daily, sometimes hourly. 

We are proud to announce the addition of Seven Cycles to our incredible bike lineup.