TBW partners with Reeb Cycles and Jeff Lenosky


As most of our customers know, we choose our brands very carefully and wisely.  We have tested the waters with certain brands that we have moved away from because the fit wasn’t right for us or the brand.  Sometimes it had nothing to do with whether a product sells, more so what the company stands for or the direction their product or company is moving towards.  

When Jeff Lenosky A.K.A. the Trail Boss walked into the store with his new Reeb Sqeeb full suspension bike, we knew the fit was right for us, Jeff, and Reeb right away.  When Jeff mentioned Reeb’s commitment to the Can’d Aid Foundation, it sweetened the deal even more.  Can’d Aid fits in perfectly with our mission and advocacy efforts to get more kids on bikes. Each Reeb you buy, gets a kid a bike (not a Reeb of course).  A definite win-win! You get a great (domestically) hand made bike and a kid that needs and wants a bike gets a bike too.  

We should also mention also doesn’t hurt that Reeb hand makes every bike in Colorado, Jeff loves his new Sqeeb, and the company makes a lot of really good beer too. These are all things that matter to us as well of course.  

After 17 years riding for Giant, Jeff was an integral part of progressing the company’s MTB presence and as a New Jersey native, will bring the same stoke to Reeb here as well. With all the companies Jeff could have chosen to ride for, the fact that he chose Reeb says something for the bikes and the company. We’re very psyched to get behind this too.

Look for more information about demos, group rides, and other awesome activities with the Trail Boss coming this spring.

Shepard Grinker